That took my breath away. You won't believe what you see here:

• http://logogear.americanid.com/staticpage.aspx?spid=3039

It seems that IBM is still working on the Informix Marketing Request List that we published about 3 years ago. One request from DoubleEcho from the list was:

Marketing program: There should be real marketing, and real advertising of the 
Informix brand in trade press and other optimized methods to get the Informix 
brand out there. In the grand scheme of things IBM gets yet another REAL channel 
of their name brand ownership out there. It's owned by IBM, but it has a life 
of its own. Developers and the SMB space should have direct access to products, 
there needs to be incentives to using the product as a developer, and this will 
move the product into the widest audience for maximum product exposure. 
Developers are the first audience to go after, not the last. They will help 
you inside to get the product into the corporate space. Also start selling 
Informix pens, pencils, t-shirts, coffee-cups, and make these items promotional 
give-aways as incentives in developer program.

At least the last part has been fulfilled with the new merchandising material.

Hopefully IBM has enough marketing budget left to distribute those materials to the audience at the upcoming roadshow events :-)

Happy Merchandising !